simplicity

All beauty is heightened by unity and simplicity, as is everything which we do and say; for whatever is great in itself is elevated, when executed and uttered with simplicity. It is not more strictly circumscribed, nor does it lose any of its greatness, because the mind can survey and measure it with a glance, and comprehend and embrace it in a single idea; but the very readiness with which it may be embraced places it before us in its true greatness, and the mind is enlarged, and likewise elevated, by the comprehension of it ...

The harmony which ravishes the soul does not consist in arpeggios, and tied and slurred notes, but in simple, long-drawn tones.

-- Johann Joachim Winckelmann The History of Ancient Art
Translated by G. Henry Lodge